Originally posted on Mobilizing Ideas:

By Marshall Ganz

Rasmus Klies Nielsen’s Ground Wars brings refreshing focus to the role interpersonal communication can play in even the most high-tech, high dollar, high-profile 2012 electoral campaign. This is an important reality check for those who think it’s all simply a matter of who can buy the best ads.

There is, however, another aspect to this question that I’d like to highlight: the difference in whether one employs interpersonal communication as yet another marketing technique or whether it is used to engage people in organizing to become active participants in the political process.  This distinction is of particular significance for Democrats who cannot rely on the network of gun clubs, evangelical churches, right to life groups, and tea party chapters that so successfully provided the grassroots base for an ascendant conservative movement over the course of the last 30 years. 

View original 602 more words

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 1,297 other followers

%d bloggers like this: