Here is a really useful posting from Tamar Weinberg’s blog. Although it focusses on commercial use of social media many of these principles count for organisations (public, third sector and commercial) looking to engage using social media.
If you’re doing social media for your business, there’s nothing better than to do it right. Many companies partake in this “shiny toy syndrome” and do it all without a plan or strategy in place. Worse, many don’t really understand what to do once they start. They hear about tools, put forth a miserable effort, and are either too busy or just lazy.
Read more: techipedia