According to this report http://tischen.at/ven spotted in Advertising Age listening is becoming a job in itself. Kodak has a Chief Listener, so does Dell. What do you have? Chief Listening Officer? It’s no small task at Kodak which can get about 300,000 mentions a month!
Because social media makes all types of organisations more transparent somebody needs to be responsible for listening to the community. Are you tuned in to The Art of Listening? If not you need to be.