Can social media influence interest rate policy?

According to the Wall Street Journal Asia Business SYDNEY—Australian financial services company Yellow Brick Road Wealth Management thinks the country’s central bank shouldn’t raise interest rates and is turning to the Internet to make its point heard.

The company has apparently launched a campaign online called “The RBA appeal” aimed at recruiting hard-pressed consumers to post messages on  social media sites to persuade the Reserve Bank of Australia to refrain from further rate increases.

We think it’s fascinating to see a commercial company turning to public engagement and social media to try to influence policy.  But it could also be a cheap stunt to grab headlines?


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