Nice piece on how to build your content using new media tools

Have you seen this piece in Mashable about building a content framework? Some great tips in here for using social media and other new media tools to engage your audience.  Some excellent messages in here about how we need to use these tools to target different audiences with our content.

This has massive implications for engagement and consultation.  Ask yourself what you are doing with these tools for broadcasting and engaging?   Be good to hear from some good examples out there, especially in the social sector.

Today’s news is a multimedia spectacle. Advertising, marketing, public relations and interactive disciplines collide and overlap daily — sometimes fighting over who owns the space, other times bringing alternative perspectives to the table to create stronger programs…..more

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