Social media for public engagement and consultation. Can you justify it?

Marketers are often asked about the return on investment from the effort they put into social media. They consider things like: Financial: Has revenue or profit increased or costs decreased? Digital: Has the company enhanced its owned and earned digital assets? Brand: Have consumer attitudes about the brand improved? Risk management: Is the organization better […]

What to do with missing responses?

Okay, so you may have seen headlines like ‘The Department for Transport has confirmed the number of overlooked High Speed 2 consultation responses has risen to 1,135’? For any consultation professional this is a nightmare scenario: weeks or months after you have completed your analysis and written your final report a batch of ‘missing’ responses turns up. Why ‘missing’? […]