Are you ready to engage people in your consultation via video?

Here’s the rub of it, by 2017 video will account for 69% of all consumer internet traffic. Video on demand will almost have trebled. In a couple of years (if not already) will people be reading about your consultation or watching it?  Online video is how people satisfy their curiosity for information, engage in hobbies and find […]

How do you measure the impact of your social media engagement?

How do you work out the impact of your social media activity? This  useful piece from Social Media Examiner has some top suggestions for 2015.  I think from the perspective of public engagement and consultation a top metric we could be focusing on more is the absolute count of interactions.  Yes reach is important but more and more […]

Engagement, engagement, engagement and engagement! The Future of NHS Communications?

Last Thursday I had the pleasure of attending the annual conference of the Association of Healthcare Communications and Marketing.   The main event was a talk by Simon Stevens NHS Chief Executive. He was really into engagement, engagement, engagement and engagement! The last session was a panel discussion called The Future of NHS Communications (engagement obs). This […]

Working hard on complaints…now that’s given us some food for thought.

Last week at a conference we were listening to Oke Eleazu,  he highlighted how Sainsbury’s ‘work hard on using their complaints more effectively.’ This made us think hard about customer feedback and complaints and how this fits into the work we do for the health and social care sector.   There’s something about fixing the […]