How do you measure the impact of your social media engagement?

How do you work out the impact of your social media activity? This  useful piece from Social Media Examiner has some top suggestions for 2015.  I think from the perspective of public engagement and consultation a top metric we could be focusing on more is the absolute count of interactions.  Yes reach is important but more and more […]

Engagement, engagement, engagement and engagement! The Future of NHS Communications?

Last Thursday I had the pleasure of attending the annual conference of the Association of Healthcare Communications and Marketing.   The main event was a talk by Simon Stevens NHS Chief Executive. He was really into engagement, engagement, engagement and engagement! The last session was a panel discussion called The Future of NHS Communications (engagement obs). This […]

Technique of the Week No. 5 – Animation. How does it help?

So what are the benefits of using animations for engagement and consultation? Well first of all people generally like watching cartoons.  Don’t they? So animation helps to present information (that is often complex when it comes to public engagement) to your audience in the form of something enjoyable and memorable. It helps you to leave a […]

Technique of the week #3 – Citizens Jury

This week’s technique is the a Citizens Jury. What’s it all about?  A Citizens Jury is a deliberative technique that encourages people to come together to discuss  (often complicated) policy decisions.  ‘The great advantage of the Citizens Jury process is that it yields citizen input from a group that is both informed about an issue […]

Technique of the Week #002 Unconference

This week’s technique is the unconference. What’s it all about?  An unconference is a collaborative affair where people come together to discuss a common issue.  It stands out from traditional conferences because the participants set the agenda and lead the discussions.  It is similar to Open Space events. How does it work? A day or […]

Technique of the Week #001

This week’s technique is the Samoan Circle.  What is a Samoan Circle? Essentially it is a leaderless meeting that allows all participants to take part or at least witness the discussion that takes place.  It needs a good facilitator to make it work well. What happens during a Samoan Circle?  During a Samoan Circle there […]