Are you ready to engage people in your consultation via video?

Here’s the rub of it, by 2017 video will account for 69% of all consumer internet traffic. Video on demand will almost have trebled. In a couple of years (if not already) will people be reading about your consultation or watching it?  Online video is how people satisfy their curiosity for information, engage in hobbies and find […]

Why am I a consultation manager? All hail the consultation manager!

From my experience, people who work in the field of public consultation and stakeholder engagement can struggle to stick up for themselves, to talk about their value. I think the job of a consultation manager is very important.  I tell people that they need to talk about the Three Rs of Consultation: RISK, REPUTATION AND REWARD. RISK Consultation managers handle a […]

It seems that people are increasingly living in information bubbles. What are you doing about it?

There have been plenty of articles, recently, expressing concern that because of social media and smart phones people are, nowadays, less likely to see a balanced view of the world. Here’s a global example, but the premise appears the same for many public debates. It seems that people are now more likely to be getting their news from like […]

How do you measure the impact of your social media engagement?

How do you work out the impact of your social media activity? This  useful piece from Social Media Examiner has some top suggestions for 2015.  I think from the perspective of public engagement and consultation a top metric we could be focusing on more is the absolute count of interactions.  Yes reach is important but more and more […]

Engagement, engagement, engagement and engagement! The Future of NHS Communications?

Last Thursday I had the pleasure of attending the annual conference of the Association of Healthcare Communications and Marketing.   The main event was a talk by Simon Stevens NHS Chief Executive. He was really into engagement, engagement, engagement and engagement! The last session was a panel discussion called The Future of NHS Communications (engagement obs). This […]

#TOTW No.5 Deliberative Opinion Panel

A big problem with traditional opinion surveys is that they capture uninformed opinion. Some things in life are so complex that other people are paid good money to know a lot about a particular subject. E.g. genetically modified food, nuclear power or NHS reconfiguration.  So when we ask people to express their opinions about complex things […]